Master of science in integrated marketing communications

The IMC master's degree was founded at Medill in 1991 with a very intentional focus on data and creativity, as well as a strong focus on the consumer. Everything you learn at Medill will be centered on consumer understanding. You will study marketing communications in depth, rather than gaining a breadth of knowledge in a variety of subject ... .

Our Bachelor of Science in Integrated Marketing Communication program offers a fully interdisciplinary approach. Working with professors from our Communication Studies, Digital Media Arts and Marketing departments, students will gain broad knowledge and learn specific skills to position them for success. View IMC Skills and Coursework.Core Curriculum. Students are required to take all of the following courses. INTG1-GC1000 Integrated Marketing 3. INTG1-GC1005 Campaign I: Strategy & Execution 3. INTG1-GC1011 Competitive Strategy 3. INTG1-GC1015 Campaign II: Planning & Management 3. INTG1-GC1025 Database Management & Modeling 3. INTG1-GC1030 Finance for Marketing Decisions 3. The Department of Integrated Marketing and Communications delivers industry relevant programming and curricula that align with the needs of marketing and communications leaders in the areas of Digital Transformation, Global Perspective, and Growth Leadership. Joining us in our classrooms every year are over 100 guest speakers and project judges ...

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About. The Lasell University Master of Science in Integrated Marketing Communication teaches students how to synthesize the full range of communications into cohesive …Marketing Communications. Modular value: 20 credits. Assessment: Group assignment: 30% Exam: 70%. Module Aim. Technological advancements have facilitated the converged flow of content across several media platforms, new forms of participatory (e-)culture, and the emergence of grass-roots collective intelligence (Lévy 1997).The USC Iovine and Young Academy’s Master of Science in Integrated Design, Business and Technology (MSIDBT) is an online graduate degree program featuring a unique, integrative curriculum that teaches students to think critically at the intersection of the arts and design, technology, business and venture management, and …

Integrated marketing communications, or IMC, integrates these separate marketing entities into a single voice. Getting a strong educational background in IMC will lay the groundwork for a career in the field. The KU Edwards Campus offers an on-campus Masters of Science in Integrated Marketing Communications that gives graduate students hands-on ...Study the full breadth of communications disciplines—including advertising, direct marketing, social media, and word-of-mouth—and learn how to synthesize them into cohesive brand experiences. Develop your skills and your portfolio through real-world client engagements, class trips, and networking events with some of the industry’s top ...The Department of Communication Studies offers a program of study leading to the Master of Arts degree in Integrated Marketing Communication (IMC). The program emphasizes four areas relating to IMC; (1) praxis, or theory-informed action; (2) communication and rhetoric; (3) research and (4) ethics.Curriculum. The IMC master's degree provides a foundation in social science models that will help you understand how people think and feel and what motivates them to act. Just as models of the natural world help us to understand the universe, models of consumer behavior and effective communication help us to connect with a target audience.

Integrated marketing communications is the application of a uniform marketing message through every way that you touch your client or consumer - including public relations, corporate communications, selling and advertising. Master's degree programs in this subject are degree designed for professionals seeking to advance to management …M.S. Integrated Marketing Communications. Every organization in every industry in every part of the world needs professional communicators. WVU’s top-ranked online IMC program not only …The Executive Master’s in Marketing and Strategic Communications is focused on helping experienced marketing and PR professionals to elevate their career and path towards C-Suite responsibility and leadership roles. Through a focus on the broader business context for marketing and communications, and an engagement with senior leadership ... ….

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Faculty. The program’s hallmark is a blend of insightful theory and real-world application, and the faculty includes scholars and professionals who will guide you in mastering in-depth knowledge and cutting-edge practice. Click on their photos to read their bios and areas of expertise. Our Bachelor of Science in Integrated Marketing Communication program offers a fully interdisciplinary approach. Working with professors from our Communication Studies, Digital Media Arts and Marketing departments, students will gain broad knowledge and learn specific skills to position them for success. View IMC Skills and Coursework.

Integrated marketing communications, or IMC, describes a broad and tactical effort to reach this modern audience, one comprising both the art and the science of marketing. Read on for some key components of IMC strategy, and find out what might be in store for you in a high-impact marketing career today.The admissions committee makes decisions on applicants in a holistic fashion. That means that no single piece of information is sufficient to “make or break” an application. Your application must include an official transcript, three letters of reference, a resume and a personal statement. The three letters of reference should come from ... About this course: This course focuses on the latest marketing communication practices—known as integrated marketing communications (IMC)—featuring an overview of the major media, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion.

ku tour Charles Whitaker is dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. Whitaker, who holds bachelor’s and master’s degrees from Medill, is the first alumnus of the school to serve as dean. The residential program begins in the fall semester. Full-time students earn the degree in two years by taking three courses per semester over four semesters. Part-time students can earn the degree at their own pace. The entering cohort of residential graduate students ranges typically from 15 to 20 students. Many residential students say they ... north bay craigslist jobscole haan zerogrand lined laser wingtip oxford In today’s fast-paced digital world, staying ahead of the competition is crucial for businesses of all sizes. One way to gain a competitive edge is by mastering the art of digital marketing. what's homesick Phone: (910) 962-3448. Fax: (910) 962-7061. [email protected]. 226 Leutze Hall. 601 S. College Rd. Wilmington, NC 28403-5933. Alternative Phone: 910.962.7744. A versatile major that emphasizes both transferable and specialized skills while learning about various contexts of communication such as interpersonal, organizational, mediated/digital ... venezuela es caribekansas national titlesarkansas kansas football game Career Outlook. The increasing digitization of the marketing communications industry has created a growing need for professionals who defy traditional roles. Today’s marketers must possess a blend of technical, creative, and business competencies. They must be nimble, strategic communicators who can seamlessly work across channels and ... Offered by Northwestern’s renowned Medill School of Journalism, Media, and Integrated Marketing Communications, the Medill Integrated Marketing Communications (IMC) … kansas open meeting act Master of Science in Journalism; ... Medill School of Journalism, Media, Integrated Marketing Communications. 1845 Sheridan Road Evanston, IL 60208-2101. Journalism; 41nd presidentwnitpinterest indian jewelry Georgetown’s Master of Professional Studies in Integrated Marketing Communications immerses you at the intersection of strategy and creativity. You’ll study the full breadth of communications disciplines—including advertising, direct marketing, social media, and word-of-mouth marketing—and learn how to synthesize them into cohesive ... The Integrated Marketing Communications (IMC) graduate program at Eastern Michigan University is geared toward the business professional. Take advantage of the versatility of a completely online program while earning your degree from an AACSB-accredited business school. If your business passion lies in marketing and communications, this program ...